If you own a business but haven’t created a website for it yet, chances are, you’re aware of the online opportunities a website can provide. You’re also probably eager to explore the benefits of a well-crafted website with a reputable hosting company. Luckily for you, there are services available that provide business owners access to easy web design tools and web designers. When you’re working with a designer, or when your crafting the website yourself, how do you know what elements make a good website? Here are 3 principles of website design you should never ignore.
Have you ever visited a website and you weren’t quite sure what it was for or what to do next? Often, when this happens, users tend to navigate away after a few seconds of trying to figure out where they are. When you are working with a website designer, don’t be afraid to offer this kind of feedback during the design process. Online website builders also offer intuitive templates as a starting point. Is the purpose of your website clear? As a general rule, users should be able to tell what your website is about within the first few seconds of viewing it. If they cannot, they may navigate away before browsing your product and making a purchase.
Secondly, easy navigation can help your website visitors explore your website, obtain useful information and ultimately make purchases. Customers are often likely to remain at a website longer if they find it easy to use. Theoretically, you could increase sales by simply placing the navigation bar in an easily accessible location. Hosting providers sometimes offer web design templates that consider easy navigation a priority. When picking your template, ask yourself “Can I easily navigate this page?”.
Lastly, visual appeal is another important aspect of a website’s design that can make or break a user’s experience. It may seem obvious that unattractive websites sometimes receive less traffic, but in truth, the aesthetic appeal of a site has more to do with user retention. When using your web design tool, e sure to pick a template that is aesthetically appealing to you. If you work with a website design companies, don’t be afraid to speak up if you feel that the website could be more visually appealing.
There are many tools at the disposal of business owners to help launch a successful website that will stand out. When using these tools, keep in mind these three elements of design for a website that attracts customers and encourages interaction.