Internet marketing isn’t a new concept anymore. Businesses today recognize the important correlation between consumer purchasing decisions and a strong, positive internet presence. Many professional studies have drawn attention to the ways consumers are using the internet and social media to make decisions about products and pricing before they make a purchase. In addition to improving product presence, internet and social media marketing allows a platform for businesses to create personal connections to their customers. This ongoing, informal communication lends a personal touch that many consumers prefer. If this isn’t enough to inspire you to look further into this marketing tactic, consider six other benefits.
Open and Available 24/7/365
Today’s consumers have grown impatient and accustomed to receiving service in the middle of the night or in the middle of holiday celebrations. Your internet marketing efforts are just one factor in providing that ongoing availability. The good news is that you can satisfy those customers without keeping your staff on call during the nights, weekends, and holidays. Offer your products online and fulfill orders at your customers’ convenience without paying your staff overtime.
Reach a Worldwide Market
Your use of internet marketing allows you to reach consumers from all over the world or, if you prefer not to deal with exports, you can reach every part of the country. Your internet business can be controlled to reach as far (or as close at hand) as you desire.
Keep Costs Down
Social media marketing tends to be much less expensive than combining marketing with a physical retail outlet. Reduce or eliminate the costs associated with property rentals, maintenance, and security. Rather than purchasing stock to display in a store, focus on upgrading your social media content. The latter is much more cost-effective.
Create Lasting Business Relations
As you personalize your internet and social media presence, you’ll find that consumers feel more connected to your business. You will also be able to create purchasing profiles for your customers, offering them ads based on their preferences. Effective cross-selling campaigns tend to increase the value of your sales for each customer involved.
Increase Online Revenue
Social networking has become an effective tool in marketing to consumers. Professional researchers have found a direct link between social media networking and online revenue growth. Are you ready to take advantage of this link?
Increase Customer Retention
It’s important to develop positive relationships with existing customers and this is easier than ever with an online marketplace. You’ll find that once a customer has made an internet purchase, you can easily reach them again either through their email or via social media.
There are a lot of great reasons to increase your internet marketing efforts. Which is your favorite reason? What are your favorite social media marketing strategies?